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Links

Below are a few good sources of information to start thinking differently about customers and business -

Enjoy them and send me yours !

Interesting websites:

On Customer Centricity

Churchofcustomer.com by Ben Mc Connel and Jackie Huba

thecustomerblog.co.uk by Maz Ikbal

On measurement : such as Net Promoter Score

http://www.netpromotersystem.com/ on Net Promoter Scores by Fred Reichheld, its founder

On 'Clever' Marketing 

http://sethgodin.typepad.com/ by Seth Godin's

As I am French, you can benefit from other views on " L' Orientation Client " :

'Le sens du client' de Thierry Spencer : http://sensduclient.blogspot.co.uk/

'Marketingclient2.1' de Mickael Guillois : http://mickaelguillois.typepad.fr/

Interesting books :

On Customer Centricity

'Citizen Marketers, when people are the message' by Ben McCONNEL and Jackie HUBA

'The ultimate question' by Fred REICHHELP

On start-ups :

The Financial Times Guides- Business start ups 2011

The small business start-up workbook by Cheryl D RICKMAN

The Lean Startup, How today's entrepreneurs use continuous innovation to create radically successful businesses by Eric RIES