Sophie Appleby Portrait

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"I came to see Sophie with a business idea that needed to be taken to market.
We agreed on a series of one-to-one business mentoring sessions focused on helping me deliver on my marketing plan: to create a positioning, an engaging offer and a brand.
Sophie listened and understood my request. She challenged my preconceived ideas and convinced me to better understand my environment ( the market and the competitors) and my target customers’ needs so that I could develop the appropriate offer.
She worked with me throughout the whole process offering simple, effective and pragmatic suggestions.
She also motivated me in working on action points between sessions to maximise my outcomes.
As a result, my positioning has evolved, my offer is meaningful to my targeted audience and the business plan is sound. I feel more confident and business minded"

Florence (November 2012)